Me
Sevenfifteen is a one man operation north of Boston and run by me, Anthony Cerasuolo. I work with companies that are looking for a visual designer who can handle a wide variety of other web and design-related tasks. When I need to, I call on a network of subcontractors, but I really do prefer to handle most tasks myself, to give the client a seamless project execution.
I often look for work with new companies who are generating initial assets such as a web site that requires web/UI design and information architecture, marketing materials and icon design. I also have had great success working with established companies with an existing web site or application who are looking to re-vamp the look and feel of their material or improve the UI.
I am direct and to the point - I'm not one for buzz words or catch phrases. My solutions are creative, thoughtful and expandable. I meet deadlines and budgets.
There are, of course, no hard and fast rules. Sometimes I make exceptions if the company that approaches me has a really great product, or really interesting people. There are a ton of factors, so don’t take the generalizations above as gospel, but they make for a good yard stick.
The Penguin
Been asked countless times... "what's with the penguin"? Fair question and seems only right to ask. So here's the answer, no bull, straight up and to the point (like me). The penguin was simply used as a starting point to generate a color palette.
With all previous versions of my portfolio, I started by selecting an object that has good colors - as it happened, they were all animals. First it was a sculpted, pink poodle created by an artist friend of mine, then an image of a red robin and lastly the penguin. Each object possessed not only a fantastic range of colors but were also cool objects I ended up using in my layout.
I thought to retire the penguin for this version of the site, but he's too recognizable at this point. A lot of clients reference me by the penguin as - along with my work - it seems to create a memorable connection. Perhaps I'll add in all the past animals as well as some new ones someday. One big bustling group.
